Moving along, Coach Freeman had the opportunity to speak to a group of UA employees as the company was kicking off its celebration of Asian American and Pacific Islander Heritage Month. They had clothes prepared to show him, both in person and via designs and it was a very unique experience for him as he is usually locked into watching film at this time of his normal daily routine! This is also where Joanna played a valuable role because Coach Freeman admitted to the group that she is who usually picks out his outfits–so for all of you fans who love his style–let’s give credit where credit is due! Needless to say, we think our coach has some great style and he really enjoyed this part of the day! From my POV it was fun to see the designers in action. Next up, Coach Freeman was able to sit down with members of the product design team and provide feedback and guidance on future collections for both sideline wear and gear the players would wear both in season and away from the field in casual settings. inside Under Armour, featuring Hunter Bivin (#70), former Offensive Lineman/Director of Player Development and current Assistant Athletic Director, Alumni Engagement UA founder and executive chairman Kevin Plank was a fantastic host all day, and immediately gave us a tour of the new facility and introduced us to some UA staff who showed us how some of their products go through testing, as they are continually trying to introduce more products to their line and improve and evolve their current items. It even comes with a full football field, including stands, where they plan to host local and national high school games in the future. While not yet complete, the new location is massive and impressive. Our first stop was Under Armour’s new digs. Charece has previously visited Notre Dame’s campus and was instrumental in creative Coach Freeman’s schedule for the day–and it was robust! We arrive in Baltimore and are greeted at the airport by Under Armour marketing executive Charece Williams. Joining us on the trip is his wife, Joanna. Coach Freeman has not had the opportunity to see the UA home and is very much looking forward to the visit. We start this week’s travels by departing South Bend at 8 a.m., heading to Baltimore to visit our partner Under Armour at their headquarters.
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